OpenAI signs licensing deal with magazine giant behind People

Dotdash Meredith, editor of People, Better Homes and Gardens, Investopedia, Food and Wine, And InStyle, signed a deal with OpenAI on Tuesday to use AI models for its ad targeting product D/Cipher. In return, Dotdash Meredith will license its content to ChatGPT.

With the partnership, OpenAI will bring content from Dotdash Meredith publications to ChatGPT, link to the articles in the chatbot, and train AI models with its articles. (This probably includes an archive of all of them Sexiest men in the world so far.)

Dotdash Meredith and the AI ​​company will also collaborate on new AI features for the magazine’s readers.

Dotdash Meredith will use OpenAI’s models to upgrade D/Cipher, which helps advertisers find consumers through the content those users view without personal identifiers like cookies. The Publisher says a press release that the OpenAI models will “supercharge” D/Cipher’s targeting technology as the world prepares for a world without cookies. Dotdash Meredith plans to use AI models to make the advertising product “more granular and nuanced.”

“We have not shied away from the fact that AI platforms should pay publishers for their content and that content must be appropriately attributed,” says Neil Vogel, CEO of Dotdash Meredith.

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