Technology

Met Gala deepfakes are flooding social media

This story originally appeared on WIRED Italyand was translated from Italian.

The Met Gala is undoubtedly one of the most anticipated events of the year, but this time the music and entertainment stars gracing the red carpet had competition for the public’s attention: generative AI Deepfakes.

In one post Katy Perry was spotted this morning on But the picture is anything but real, as a community note attached to the post makes clear.

Not surprisingly, a few minutes after publishing this first photo of the singer at the Met Gala another One appeared immediately, showing her in a bronze corset and a beautiful floral skirt, in perfect Xena style. An outfit that couldn’t go unnoticed if it had actually been worn at the event. But how do we know this is a AI generated Image and not an actual recording? Because Katy Perry wasn’t at the event at all. Nevertheless, tweets with pictures of the singer immediately went viral on X, so much so that the pop star herself liked them.

Perry wasn’t the only celebrity to be the subject of Met Gala deepfakes. The same fate befell Rihanna, who did not attend the event but still appeared in social media pictures in an elaborate outfit. Fake photos of Dua Lipa and Lady Gaga also flooded the internet.

And if you’re wondering why, the reason is simple: Generative Artificial Intelligence is now a tool that allows the easy creation and distribution of all kinds of images for any possible occasion. The Met Gala was an obvious candidate for its use – especially considering that it allowed fans to dress stars like Katy Perry and Rihanna in the outfits of their choice.



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