Julia Fox and Law Roach team up for a sustainable fashion competition show

For Julia Fox, life is a catwalk. The looks she puts together—cutting off the belt loops on her jeans or making a top out of sewn-together tartan ties—are almost always eye-catching and guaranteed to get photographed.

In addition to Law Roach, Fox is the host and judge of the new E! Fashion competition show “OMG Fashun,” premiering Monday. Roach stepped away from styling celebrity clients last year but still works with select people like Zendaya, who co-hosted Monday’s Met Gala and recently made waves with her looks for the “Challengers” and “Dune: Part Two” press tours has.

In each episode, contestants – or “disruptors,” as they are called – are asked to reuse materials and recycle fashion to create unique looks designed to impress Roach, Fox and a guest judge. The winner receives $10,000 and Fox presents their design.

Executives at Scout Productions, which produces “OMG Fashun,” say the show works because it fits both hosts’ fashion philosophies. Roach enjoys buying archival pieces from designers to give clothes a second life. Fox, on the other hand, opposes environmentally damaging fast fashion’s emphasis on working with what you have. This also extends to production meetings.

“Julia wore a dress made entirely of expired condoms to one of our pitches,” recalls Rob Eric, the production company’s chief creative officer.

David Collins, the company’s co-founder and executive producer, said the show was an opportunity to shine a spotlight on emerging designers: “It’s hard to stand out. And this is an opportunity, whether you win or lose, to stand out and get people to follow you.”

Fox and Roach also spoke to The Associated Press about advising “OMG Fashun” participants, disruptive fashion and honest feedback. Conversations have been edited for clarity and brevity.


FOX: Anything that undermines current norms. Do not carry bulk waste. Support local emerging designers in your own community. Don’t fall for clever marketing tricks. Don’t wear something just because everyone else is wearing it. But more importantly, using clothing as a political statement. A lot of what I wear is a reaction to the current surveillance of women’s bodies. They’re taking away our rights more and more every day and I’m really w—— angry. I wear my clothes aggressively and angry.

FOX: Do what you like. Do whatever you think is cool. If you believe in what you do, others will too. If you think it’s cool, I’ll do it too. Tell a story through your work. Don’t just make a pretty outfit. That’s just boring to me. Anyone can do that. But can you make me feel something? That’s more difficult.

ROACH: I didn’t have as much time to interact with the attendees as Julia did, but any aspiring designer who wants to reach out to me and ask me for any advice or other information I can give them to help them sell – I’m always open to that.

FOX: I used to put so many limits on what I could wear because I was insecure about my body. I was catering to the male gaze and just wanting to be sexy and desirable, but I’ve since broken out of the prison I built in my head and now I just wear what inspires me. If I think it’s cool, I’ll wear it. Life is too short not to be the baddest bitch in the room. Period.

ROACH: Someone had to tell me I was a troublemaker. I didn’t say, “Hey, I’m going to revolutionize the industry.” They’re just things I’ve been doing organically and authentically for many years.

ROACH: I do. We had the chance to see some real talent on the show. If our industry really wants to become more sustainable, I think they could look at some of the work that some of these participants were able to produce with the fabrics that they made and the materials that they used.

ROACH: No, I have no problem at all. I think I’ll be really quick-witted and say the first thing that comes to mind. I really don’t have a filter. If I did that, it would be a disservice to the participants.

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