Apple’s biggest announcements from its iPad event: brighter screen, faster chips and the Pencil Pro

CUPERTINO, Calif. – Apple on Tuesday unveiled its next generation of iPad Pros and Airs – models with faster processors, new sizes and a new display system as part of the company’s first update to its tablet lineup in more than a year.

The presentation at Apple’s headquarters in Cupertino, California, comes after the company reported its biggest quarterly decline in iPhone sales since the start of the pandemic. Apple is expected to make a lot more noise next month at an annual conference devoted to the latest version of its operating systems for iPhones, iPads and Mac computers – software that analysts expect to offer even more artificial intelligence Technology.

Both new iPad lineups offer additional bells and whistles, but the prices have been adjusted accordingly. iPad Pro features a new, thinner design, a new M4 processor for additional processing power, slightly improved storage, and features dual OLED panels for a brighter, sharper display. Prices have been increased to reflect the new offerings: the 11-inch model is priced at $999 and the 13-inch model is priced at $1,299.

The new iPad Air features the faster M2 chip, features a new design, more base storage, a new 13-inch display option and a re-centered camera. It will also support the use of the new Apple Pencil Pro, a feature previously reserved only for the Pro models. The 11-inch display will sell for $599, while the new 13-inch model will set you back $799.

However, Apple has announced a price cut for its 10th generation iPad, which will now retail for $349 (down from $449).

Apple is trying to boost demand for iPads after tablet sales fell 17% in the January-March period compared to a year ago. After its debut in 2010 helped redefine the tablet market, the iPad has contributed little to Apple’s success. Currently, it only accounts for 6% of the company’s revenue.

“The improvements were both necessary and foreseeable from a maintenance standpoint and could help offset some of the lost sales in this product line,” Dipanjan Chatterjee, an analyst at Forrester Research, said of the new iPads. “But it’s nothing to be particularly upset about.”

All new models will be available in stores from May 15th, with pre-orders starting on Tuesday.

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